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DIGITAL TRANSFORMATION

Why toyota, the car company, Now wants to be known more as a ‘mobility’ company.

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MARKETING INNOVATION

How the hollywood sign went from temporary billboard to symbol of america’s showbiz capital.

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This digital marketing agency's people-focused culture is the key to its success

Elite SEM's clients include lilly pulitzer, barneys and the WNBA by christine birkner elite SEM's CEO, ben kirshner, cites one major reason for the agency's accomplishments: for the agency's it's structured so that every employee owns a piece of the business.

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A robin makes an epic journey home for christmas in waitrose's holiday ad birds haven't had an easy year, either by angela natividad

British grocer waitrose on sunday launched #homeforchristmas, a holiday ad that follows a robin—apparently the U.K.'s favorite bird—trying to make it home to those he loves.

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Why branded video should be marketers' top priority in 2017

Why branded video should be marketers' top priority in 2017 marketers are pouring big budgets into branded video these days, but it's not always easy to create content that actually moves the needle. After all, a brand hoping to grab a consumer's attention must be just as


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